SIMON RUTHERFORD

Media Strategist

With 21 years media experience (7 in buying and 14 in strategy), Simon is one is Australia's most awarded media strategists working for industry leading agencies such as George Patterson Bates, Media Decisions, The Media Palace, Bellamyhayden and now Slingshot.

During that time he led teams developing innovative marketing and channel solutions on some of Australia's biggest brands such as KFC, Pizza Hut, Westfield, Sony, Sanitarium, Lion Nathan, Daewoo, Uncle Bens and Mars to name but a few.

Of particular note, Simon has extensive experience in leveraging some of Australia's largest and acclaimed multi-year sponsorships (Cricket, V8s, Big Brother), resulting in five MFA awards including the Grand Prix. As a further complement Simon has considerable experience in the sporting arena working in a sponsorship leverage or media strategy capacity across the AFL, NRL, FFA and Superleague.

simon