The leverage to grow

We use marketing to give businesses the leverage they need to grow. For marketing leverage to work in today's marketplace there are two key elements: TALKABILITY – having a brand story that's worth talking about, and SHARABILITY – being able to touch your customers at the right time, move them to a desired outcome and inspire them to share your message. We have structured our products and services to make this available to businesses and brands who are wanting to make a step change. Depending on your level of resources there are various ways to engage us, and if you happen to have a particular need we'll quickly construct a bespoke solution to fit.

Do it for you

Access our hero products in a private workshop format and we'll take care of everything.
They each come with the benefits of:

  • a fixed cost (not an estimate, that usually tends to increase)
  • a certain timeline and timeframe
  • an outline of exactly what their involvement in the project will be, ensuring that we'll get the result with the minimum of fuss.
  • the certainty of knowing that over 150 businesses, including some of Australia's most successful brands, have proven the models work

Business Growth Plan

Create a brand's story that's worth talking about.

Provides you, your team and us with absolute clarity on what your key marketing messages should be by figuring out:

  • Which customers are really of greatest value
  • The messages you need to tell them that:
    • are the strongest versus your competition
    • are most relevant in your marketplace
    • will help them buy ... whilst building your brand

AND

We get it all on one page, in just one day.

Practical Marketing Plan

Touch. Move. Inspire.

"There's too much to do, not enough money and never enough time!" So how can you make every dollar spent on marketing work as hard as it can?

This workshop takes you through: Customer Journey Step Through, Referrals, Owned media, PR, Social media, Web strategy, Joint venture partnerships, Buying media, New products

With the perfect combination of:

  • Owned media
  • Earned media
  • Paid media
Do it with you

Seat @ the Table

Seat @ The Table is our 'Robin Hoods of Marketing' product that makes the best marketing thinking, used by the World's biggest brands available to all businesses looking to step-up and grow.

They're a hybrid of workshop and private coaching that's designed to get you the marketing breakthroughs that you need; and then help to keep you on track. They run for three hours once a month. In each session we spend an hour on strategy – working from the Business Growth Plan (blue book above), an hour on tactics - working from the Practical Marketing Plan (orange book above), and an hour on problem solving with some of the country's top strategists. So we can work with you in the room, numbers are strictly limited to eight people per group.

If you'd like to find out more please email SeatAtTheTable@stepchangemarketing.com with Seat @ The Table in the title and we'll arrange a call to tell you more.

Do it yourself

Magic Beanstalk Marketing

Coming soon... Magic Beanstalk Marketing is DIY marketing not only made fun, but also made super effective. The principles of effective marketing strategy are now available to start-­ups who want to set themselves up right with a view to grow. Starting off in marketing you can feel a bit like Jack... standing there with your handful of beans and not much else. We'll show you, step by step, how to plant and nurture them. In no time you'll be growing your beanstalk and stealing market share from your category's 'giants'. Next, you'll find your marketing golden goose and your business will be living happily ever after. Can't wait? Register your interest by sending your name, business name and email address to Magic@stepchangemarketing.com, and you'll be the first to see it.

Education

Big Brand Secrets

The secrets of big brand marketing are not just made available, they're made usable for marketers looking to unlock growth for their brand(s). This isn't a book, it's a toolkit for marketing success. Each of the six volumes covers a key area of potential marketing growth. From knowing your own brand, competitive environment and customers, to finding bigger ideas, communicating and media. Each individual volume contains definitions and distinctions, principles, case studies and, most importantly, tools to help you put your knowledge into practice. If you'd like to pre-­order an e-­book or hard copy, send your name, email address and what volume(s) are of interest to you, to Secrets@stepchangemarketing.com

Try us for free

Stump the Strategist

LIVE! We'll take on your chewiest, crunchiest marketing challenge and solve it live in the room – against the clock in under 9 minutes! Check out some sample answers on our YouTube site by clicking here or if you'd like to find out more, visit www.stumpthestrategist.com or register your interest by sending an email to Stumped@stepchangemarketing.com

The Virtual Marketing Strategist

ONLINE. A world first of marketing strategy and digital experience coming together. Use this if you want to sample the way we think to see if it's a fit for you. In under 15 minutes you'll be well on your way to finding your next marketing step change. Click here to begin.